Chimpers Expands Brand into Physical Collectibles
In a significant development, the Ethereum NFT collection Chimpers is venturing into the realm of physical merchandise. The project has partnered with IP incubator 223 to launch a series of plush keychains that will also connect to digital experiences. With millions of social media followers, Chimpers aims to enhance its brand presence.
New Collaboration with IP Incubator 223
The collaboration with IP incubator 223 represents a new chapter for the longstanding Ethereum NFT collection Chimpers. Together, they are set to introduce a blind box collection of plush keychains featuring the whimsical Chimpers characters. This exclusive Series 1 collectible will initially be available through 223’s online marketplace, with aims to reach retail outlets in the future.
Turning Fans into Believers
According to Chimpers co-founder Jacob Timperley, the brand has attracted over 1.8 million followers, but the focus is on transforming casual fans into devoted supporters. He believes that the tangible experience of holding a Chimpers product will foster this connection. Timperley expressed enthusiasm for 223’s ability to enhance the Chimpverse experience and attract new audiences.
Exciting Launch Announcement
On social media, Chimpers shared their excitement about the partnership with 223, a venture known for its success with multiple intellectual properties across both Web2 and Web3. The announcement hinted at the upcoming launch of their first-ever plush keychain blind box.
Engagement Through NFC Technology
The Series 1 plush keychain will be sold in blind boxes, adding an element of surprise for buyers. Once the keychain is unwrapped, customers can engage further with the Chimpverse via 223’s NFC technology, which will grant them access to an NFT proof-of-collectible and a digital card on the Ethereum layer-2 network, Base.
Plush Toys as Emotional Connectors
Cole Gurman, founder of 223, highlighted the importance of plush toys for lifestyle character brands. He noted that such products often become cherished gifts, daily companions, and treasured keepsakes. Timperley added that future products will remain true to the Chimpverse identity.
Learning from Industry Trailblazers
Other NFT collections, such as Pudgy Penguins, have successfully transitioned into physical merchandise, with Pudgy Toys achieving over $10 million in sales within a year. Timperley acknowledged their pioneering role in the industry, stating that their success has paved the way for similar ventures.
Chimpers Positioned for Success
While acknowledging the competitive landscape of intellectual property, Timperley emphasized that Chimpers has a unique narrative and approach. He believes that emotional connections and effective distribution are key factors that will enable Chimpers to stand out in the market.
Affordable Pricing and Presale for NFT Holders
Timperley confirmed that the plush keychains will be offered at a reasonable price, and current Chimpers NFT holders will have guaranteed access to a presale. Buyers will have the option to purchase using either fiat currency or cryptocurrency.
A Vision for Long-Term Growth
This initial online release is just one of many strategic steps aimed at fostering sustained growth and discovery for the Chimpers brand. Gurman expressed a vision for providing fans with unique experiences and opportunities, indicating that this is merely the beginning of a much larger journey.
